There's Gold in Servicing the Low-end and Disenfranchised!

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Stumbled upon an insightful article "AI Startup? Strategic Planning for a Successful Start-up". Which says this, money isn't made by building a better moustrap rather recommends the following:

Service low-end, disenfranchised users.
Enable larger population of less skilled users to complete a task.
Service market segments with lower profit margins than established, large manufacturers can afford.
Apply new or existing technologies from supply chains that differ from established manufacturers.
Distribute products through different distribution channels than those used for existing products.

Good words of advice, one caveat though, just don't fall into the trap of servicing a market that doesn't exist! (see Beating Competition)

Last modified 2003-07-30 04:16 PM

comment on ur last comment

Posted by Anonymous User Anonymous User at 2004-08-26 03:58 AM

regarding ur comment on "..just don't fall into the trap of servicing a market that doesn't exist!", i would say, if your idea makes sense, sometimes you can create the market by educating your customers.... chang