Money is Made by Beating Competition, Not Avoiding It
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Eric Sink has a good piece on how to come up with a new business idea. To summarize he makes the following points:
- Avoiding competition altogether is usually not a good strategy for getting a business going. The big problem with avoiding competition is that you are also avoiding customers.
- Money is made by beating competition, not by avoiding it.
- Look for someone who is serving real customers but not doing it very well. Find a way to do it better.
- The best approach is to find a competitor who is "big and dumb".
- Choose a "big and smart" or "small and smart" partner.
- Choose a fragmented market, that is a market shared by a reasonably large number of players, all of whom are functioning profitably.
- In at least one important way, be different.
Okay, I've got to admit, he's building a .NET product, however he's redeemed by having his server product built using Java. Also, it's not too bad if at the same time he's taking revenue away from Microsoft.

